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August 5, 2011 09:40 pm GMT

How Social Network LinkedIn Leverages Social Media For Investor Relations

LinkedIn_LinkedIn posted its first earnings as a public company yesterday and in true form as a social network, the company used a number of social media outlets to disseminate this information. LinkedIn posted earnings slides on a SlideShare Pro Channel at the close of the bell yesterday, which made it much easier for bloggers and others to then embed and share these slides on their sites (we did).LinkedIn also partnered with StockTwits for the live-tweeting of the company's earnings. StockTwits' LinkedIn ticker page includes this stream of information as well as the earnings presentation.

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