August 2, 2011 07:35 am EDT

GameStop brings digital download purchases to stores, thus completing the retail circle

In some weird alternative universe, this is how retail is done: you walk into a store, buy a voucher for a digital product, and then download it. It's a model that GameStop is embracing by offering digital PC game purchases through its retail locations. There are certain benefits to buying from a brick and mortar location -- for one thing, customers can use trade-in credits for their purchases. And those who pre-order a digital copy of Deus Ex: Human Revolution -- the first game being offered through this model -- will receive some extras including downloads of earlier entries in the series. Just be mindful of pop-ups -- they're way worse in real life.

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GameStop brings digital download purchases to stores, thus completing the retail circle originally appeared on Engadget on Tue, 02 Aug 2011 03:35:00 EDT. Please see our terms for use of feeds.

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Original Link: http://www.engadget.com/2011/08/02/gamestop-brings-digital-download-purchases-to-stores-thus-compl/

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