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August 2, 2011 12:22 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/0KrIcpzccL0/
Another Reason Facebook Wants a Web of Real Identities: Commerce
Last week, Facebook's marketing head, Randi Zuckerberg, caused a stir when she asserted that online anonymity has to go away. But the reason large, powerful networks are pushing for a world in which our verified and authenticated identities exist online isn't simply to stop cyber-bullying and to create incentives for users to behave more nicely. This is about money. Part of the company's drive is also to help users leverage their online identities to transform and accelerate online commerce.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/0KrIcpzccL0/
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