Ford bringing SYNC systems to base trim levels, drops from $395 to $295

Ford's been pushing SYNC in its autos since 2007, but you wouldn't have known it had you opted for the base trim level on your ride. Thankfully for those who appreciate the basics, that's a-changing. The automaker is aiming to entice more potential owners by offering the voice-activated infotainment systems across all levels for $295 (down from $395, where optional), starting with its 2012 Edge and Explorer models. To sweeten the deal even further, it'll also become standard on SEL variants for the first time -- before, it was a luxury previously reserved for Limited and Sport. Ford plans to roll out the system across its entire lineup in three years time, bringing the 2013 Ford Taurus, Focus, Escape and Flex into the fold. You know, options for all of you who aren't hip on the all-American, gas-guzzling SUV. Full PR past the break.