An Interest In:
Web News this Week
- April 19, 2024
- April 18, 2024
- April 17, 2024
- April 16, 2024
- April 15, 2024
- April 14, 2024
- April 13, 2024
Some of Our Sources
- Mashable
- Web Designer Wall
- Just Creative
- Pearsonified
- Naldz Graphics
- Wal You
- Freelance Switch
- Android Headlines
- Willems Lab
- The Verge
Help Webnuz
Referal links:
July 31, 2011 01:25 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/tI0-sU9vLs8/
Don't Be Fooled By Vanity Metrics
Startups love to point to big growth numbers, and the press loves to publish them. We are as guilty as anyone else in this regard: one million downloads, 10 million registered users, 200 million tweets per day. These growth metrics can often be signs of traction (which is why we report them), but just as often they are not. It is important to distinguish between real metrics and what Lean Startup guru Eric Ries calls vanity metrics. Vanity metrics are things like registered users, downloads, and raw pageviews. They are easily manipulated, and do not necessarily correlate to the numbers that really matter: active users, engagement, the cost of getting new customers, and ultimately revenues and profits. The latter are more actionable metrics. As First Round Capital's Josh Kopelman recently advised on Founder Office Hours, "The real data is retention and repeat usage." Startups that focuOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/tI0-sU9vLs8/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch