Your Web News in One Place

Help Webnuz

Referal links:

Sign up for GreenGeeks web hosting
July 28, 2011 09:39 pm GMT

Twitter's Adam Bain Talks Promoted Tweets In Timelines ""  Why You'll See Them, And Why You'll Like It

Earlier today, Twitter formally announcedthat you may start to see Promoted Tweets in your main Twitter timeline. In other words, ads will enter the stream in a truly significant way for the first time.As this news began to trickle out over the past few weeks, there was some concern that this may cause user backlash. But Twitter's head of global revenue, Adam Bain, doesn't see it this way at all. In fact, he believes it will be a win-win for both brands and users. Shortly after the announcement, we had the chance to talk with Bain."It's no secret that as Twitter has grown, companies have flocked to it," Bain says, noting that marketers and brands have been there since practically day one. "We've found that 20 to 40 percent of users follow one or more brands on Twitter," he continues, noting that this is extremely important (the stat is based on third-party research and is so wide because the definition of "brand" varies). "Users want to be updated when brands have updates or exclusive content. The one problem we've heard from users is that when there is exclusive content or deals, there's a chance they might miss them," he says. "If the brand tweets at 9 AM, and the person comes in at 9:15 AM, they'll miss them."Hence, Promoted Tweets in timelines.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/r-eMejtWwhU/

Share this article:    Share on Facebook
View Full Article

Techcrunch

TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

More About this Source Visit Techcrunch