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July 26, 2011 05:01 am GMT

Spotted! Secret Ubers On The Streets Of Seattle

It's testament to the enthusiasm of the Uber fan base that we've gotten multiple tips this afternoon about the service being live in Seattle. Via a quick phone call with Uber CEO Travis Kalanick, I've confirmed that Uber has soft launched in the Pacific Northwest's largest city, with an initial three black cars in its test fleet.Perhaps because of general cost of living is lower, Seattle Uber pricing is less than its counterparts in New York or San Francisco -- At a $7.00 base fare with a $12 minimum versus an $8.00 base fare and a $15 minimum. Uber costs more than a cab obviously (the company is currently experimenting with pricing) but totally worth it if you need to get somewhere fast, safely or just want to impress someone with your uncanny ability to summon a black car at will.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/K1Fc7jWGxyk/

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