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July 25, 2011 08:27 pm GMT

Why Honeycomb Needs To Ramp Up Its Marketing Mojo

Marcia Marcia Marcia! As it was in the Brady Bunch, so it is in real life. Like Marcia, the iPad is getting all the attention. Honeycomb tabs are living a life of obscurity, unable to get a footing in the general consumer mindset, and are genrally as unlikable as an unloved middle sister. Why? Marketing. Apple is good at it and Honeycomb tab makers are bad at it. It's that simple.Everyone knows about the iPad. Even my 87 year old grandfather told me about an article in his local newspaper about the device. He's extremely interested in the tablet despite never using a computer before. This is the man that gifted me his beloved slide rule when I entered high school trigonometry. He knows and wants an iPad; he's never heard of the Samsung Galaxy Tab or Motorola Xoom.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Lh5Mn-abAqk/

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