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July 25, 2011 08:35 pm GMT

More Musical Chairs At AOL

Two years ago, Tim Armstrong replaced the ad chief he inherited, Greg Coleman, with one of his former Google lieutenants, Jeff Levick. The musical chairs still has not stopped. In a memo sent out to employees today (see below), Armstrong announced that Levick wil be stepping down, to be replaced by another trusted lieutenant, Ned Brody, who will take the new position of Chief Revenue Officer and President of AOL Advertising. He was previously COO of the media, advertising, and commerce group, as well as the president of AOL's Paid Services group before taking over the Advertising.com group.Most of the shakeup is happening in the sales organization, which is getting five new SVPs under Brody, who is charged with delivering consistent growth in advertising revenues and pushing AOL's premium ad products such as Project Devil. Last quarter, total advertising revenues were still declining by 11 percent, although there was a ray of hope in that display advertising saw a 4 percent jump. Brody needs to keep growing the advertising business before older revenue streams dry up.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/P09GVBwjcKE/

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