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July 23, 2011 12:05 am GMT

Ticket To Ride: Uber Testing Reduced Pricing In San Francisco

Let's face it. While Uber is generally awesome and is on track to disrupt the taxi business, the service is still too expensive for many consumers to use on a regular basis. The company dropped its prices in June after San Francisco-based taxis went on strike, but this was temporary. Today, Uber revealed that it is testing reduced rates in its San Francisco market. Comparing the test to the "golden ticket" from Willy Wonka and The Chocolate Factory, Uber says that a random 600 users in San Francisco will be able to access reduced rates (anywhere from 10%, 20% or 30%). If you're in the test, you'll automatically receive the reduced rates when using Uber with your account.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/M5SrsPsw6g0/

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