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July 21, 2011 06:17 pm GMT

New York Times Still Treading Water With Digital Subcriptions

How is the New York Times doing with the new digital paywall it put up last March? We found out a few details today when the New York Times announced second quarter earnings. All together, the New York Times counts a total of 1.1 million digital subscribers, but only 281,000 of those are currently paying (756,000 are existing print subscribers who get digital access with their existing subscriptions, and another 100,000 are courtesy of a Ford Lincoln promotion). As a result, overall circulation revenues at the company are now treading water, which is an improvement from the declining revenues last quarter.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1WrKZrH05J4/

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