An Interest In:
Web News this Week
- April 15, 2024
- April 14, 2024
- April 13, 2024
- April 12, 2024
- April 11, 2024
- April 10, 2024
- April 9, 2024
Some of Our Sources
- Engadget
- Techcrunch
- Joshua Blankenship
- TutsPlus - Design
- Reencoded
- Line 25
- CSS Tricks
- Design Modo
- Codrops
- Android Headlines
Help Webnuz
Referal links:
July 15, 2011 06:05 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/k--0ifsGnGk/Study-Ad-Networks-Not-Honoring-Do-Not-Track
Study: Ad Networks Not Honoring Do-Not-Track
itwbennett writes "According to a new study from Stanford University's Center for Internet Society, almost half of the Network Advertising Initiative (NAI) members that Stanford studied left tracking cookies in place after a Web user opted out of targeted ads. NAI's executive director said that with no consensus on what do-not-track means, ad networks continue to gather data for business reasons other than providing targeted advertising. 'Under the NAI self-regulatory code, companies commit to providing an opt out to the use of online data for online behavioral advertising purposes,' Curran said. 'But the NAI code also recognizes that companies sometimes need to continue to collect data for operational reasons that are separate from ad targeting based on a user's online behavior.'" 
Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/k--0ifsGnGk/Study-Ad-Networks-Not-Honoring-Do-Not-Track
Share this article:
Tweet
View Full Article
Slashdot
Slashdot was originally created in September of 1997 by Rob "CmdrTaco" Malda. Today it is owned by Geeknet, Inc..More About this Source Visit Slashdot