An Interest In:
Web News this Week
- March 29, 2024
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
July 14, 2011 08:27 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/hL64GGy4Ki0/
Twitter Drives 4x as Much Traffic as You Think. Here's Why "
Editor's Note: This is a guest post by (@msuster) Mark Suster, a 2x entrepreneur, now VC atGRP Partners. Read more about Suster atBothsidesofthetableMost web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. These were good packages in the pre social media world at helping figure out who was driving your traffic.Today they're wrong. Terribly wrong. And figuring out who is referring your traffic is a very important part of determining how you allocate your marketing budgets. It is almost certain that Twitter is driving much more of your referrals than you think.Possibly up to 4x more. Marketers and web companies need to understand this.awe.sm, the social media analytics company, has crunched some numbers for you. Here's more details ...Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/hL64GGy4Ki0/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch