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July 14, 2011 01:00 am GMT

Post PicPlz, Mixed Media Labs Makes Their Big Bet: App.net ""  About.me For Apps

Last week, we reported that Mixed Media Labs had spun off their initial project, PicPlz, to be able to work on their next big idea. Well, now we know that next big idea: App.net.The easiest way to think of App.net is as "About.me for apps". At first glance, that may seem a bit lame. But the truth is that it's a very good idea. The reason About.me works, and why the idea is expanding to other verticals (such asOnesheet for bands), is because it's a simple idea that gives value on both sides of the coin. The companies/people creating these pages get a streamlined way to have a robust yet simplepresenceon the web. End users get a single place they know they can go to in order to get what they're looking for. With the explosion of apps, this is vital.

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