July 13, 2011 10:42 pm EDT

Sprint's Virgin Mobile brand to test throttling while Sprint pokes fun at throttlers (video)

Alanis Morrisette couldn't have possibly thought up something this ironic to put in her hit song. On the same day Sprint launches an ad campaign trashing T-Mobile's "unlimited" plan for throttling its data speeds, the Now Network announced that it intends to begin throttling Virgin Mobile's broadband sometime in October. Those who use larger amounts of data on the prepaid brand will experience the briskness of 256kbps as soon as they hit a monthly threshold of 2.5GB. This won't affect postpaid customers on Sprint for the time being, but it's hitting a little too close to home. After all, the company -- always playing the role of consumer advocate -- is now at least experimenting with the idea of employing the same practices it's currently trashing its competitors for. Those who're taking full advantage of Dan Hesse's spoils are safe for now, but the question remains: who'll throttle the throttlers? Check out the vid and press release in all their irony-dripping glory after the break.

[Thanks, John]

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Sprint's Virgin Mobile brand to test throttling while Sprint pokes fun at throttlers (video) originally appeared on Engadget on Wed, 13 Jul 2011 18:42:00 EDT. Please see our terms for use of feeds.

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