July 13, 2011 11:15 am EDT

Ford adds operator assist to its SYNC service, lets you scream at a cospecific

Ford is keeping up with the dashboard arms race by beta-testing live operator assistance within its SYNC system. If the voice-controlled navigation fails to capire no matter how loudly you panic, it'll give you the opportunity to say "operator" and vent at a real-life human being instead. Of course, GM drivers already have this option via OnStar, and there's also the OnStar FMV for everyone else, but the premium annual subscription is a hefty $299. Meanwhile, SYNC costs just $60 per year after a three-year complimentary period. Some of those bucks will trickle down to Wisconsin-based MyAssist, whose operators are set to handle the incoming salvos on Ford's behalf. The question is, who can they call? Navigate to further details in the PR after the break.

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Ford adds operator assist to its SYNC service, lets you scream at a cospecific originally appeared on Engadget on Wed, 13 Jul 2011 07:15:00 EDT. Please see our terms for use of feeds.

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