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July 11, 2011 09:09 pm GMT

Google Confirms That It Has Acquired Digital Loyalty Startup Punchd

Last Friday our own Alexia Tsotsis broke the news that digital loyalty card startup Punchdwas being acquired by Google. The company is still very young but it's a move that makes sense " Punchd's service, which lets customers accrue digital versions of those buy-10-get-1-free cards, could tie in well with Google's payment products, like Google Wallet.Punchd responded to the article by tweeting that it had not been acquired.Now, three days later, they're officially announcing that the six-person startup has indeed been acquired by Google and will be working from the search giant's Mountain View headquarters going forward.The cause of the discrepancy: Punchd cofounder Reed Morse says that at the time of our post, the deal had not yet gone through, and that now it has. Okay.

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