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July 9, 2011 01:15 am GMT

Google To Buy Mobile Loyalty Card Startup Punchd

We've just gotten word that that Google is acquiring digital loyalty card service Punchd. The team, which consists of developers Reed Morse, Xander Pollock and Niket Desai (and formerly Grantland Chew), will most likely still be working on Punchd within Google according to our source. A second source pegged the acquisition at more than $10 million.Punchd, which is basically the digital equivalent of the "Buy 10 Get One Free Card" offered by coffee shops and supermarkets, is part of Dave McClure's first 500 Startups brood. The acquisition makes complete sense for Google considering how much the NFC and deals space is heating up and the recent Google Wallet announcement.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lRSfdIfK5s8/

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