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July 8, 2011 08:00 pm GMT

Indian Social Network SMS GupShup Wants To Help Small Businesses Reach Mobile Users

SMS GupShup, a Twitter-like service in India that is primarily accessed via SMS, is launching a new service today for small businesses, BizShup. The new product allows small businesses to create mobile campaigns and send messages to the network's 45 million members on the fly.Launched in April 2007, SMS GupShup (spawned from Webaroo), seen traction from advertisers and brands looking to connect with Indian consumers. Businesses can target users based on location and community. Advertisers on the platform include Pepsi, eBay, ICICI Lombard, Microsoft, Cadbury, Vodafone, Nokia, Ford, Puma, Maybelline, Dell, Kingfisher, Sun Microsystems and ING Financial.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Ymg7vqBoTT8/

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