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July 8, 2011 05:24 am GMT

With Google+ (And A Tweak For Analytics), The Social Sharing War Is Fully On

Google and Facebook are at war. This is old news. They both want to be the center of the Internet " but there can be only one center. For a while, it looked like things were quickly shifting Facebook's way after years of dominance by Google. Then Google+ appeared" already the most compelling social experience Google has ever offered.While it's still far from clear what the actual impact of G+ will be on the Internet at large, it's pretty clear already that it's something Facebook is going to have to take seriously. And they are. Despite Mark Zuckerberg downplaying it, Facebook did just launch a video chat feature a week after Google did in G+. And last summer, Facebook rushed to get the new Groups done in time to beat Circles to the same punch.

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