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July 7, 2011 05:21 pm GMT

Naspers Values Turkish Ecommerce Giant markafoni At $200 Million, Buys 70% Stake

Multimedia juggernaut Naspers has entered the Turkish internet market with a bang by acquiring approximately 70 percent of the shares of markafoni, a Turkish private shopping club, through its subsidiary MIH-Allegro. Our source in Turkey says the investment values markafoni at around $200 million.Markafoni is the third biggest ecommerce company in Turkey, and has ambitions to become a global brand.

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