July 7, 2011 05:22 am EDT

Microsoft tells Japanese gaming division to try, try again

Turns out, the home of Mario and Sonic is still a tough world to penetrate for Microsoft's gaming division, despite its near-decade presence in the market. While homegrown Nintendo and Sony products receive much of the love and Yen, newly-hatched industry outsiders are left to fend for themselves. Having finally broached the one million mark in Japan for its five-year-old console, MS is shifting the focus to its Kinect launch failures. Unsurprisingly, the full-body motion control accessory hasn't jump-kicked its way into as many Japanese hearts and households as the Ballmer-led company would like, so it's shuffling the deck at its Japanese outpost in order to spin the strategy a bit differently. Announced via press conference today, Takashi Sensui -- former head of the Home and Entertainment division -- will now oversee the newly created Interactive Entertainment Business division. Also in the works are some very culturally-tailored IPs for the Kinect platform: the Suda51-produced Codename D and a version of Steel Battalion from Capcom. Whatever the result of this renewed push may be, it sure won't be long before Microsoft gets to give Japan the old next generation college try. After all, third time's the charm.

[Image credit via In.com]

Microsoft tells Japanese gaming division to try, try again originally appeared on Engadget on Thu, 07 Jul 2011 01:22:00 EDT. Please see our terms for use of feeds.

PermalinkEurogamer | AndriaSang ||Comments

Original Link: http://www.engadget.com/2011/07/07/microsoft-tells-japanese-gaming-division-to-try-try-again/

View Full Article

Engadget

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WI

More About this Source Visit Engadget