July 6, 2011 05:57 pm EDT

Coca-Cola's green billboard consumes carbon dioxide like so much sugary soda

Sure, we've seen plenty of cool billboard features over the years, from facial recognition to interactive Pong games, but few have managed the dual feat of promoting a popular soft drink and making the world a slightly greener place. All of that fuzzy area you see surrounding the silhouette of the Coke bottle in the above 60 by 60 foot billboard is made up of a number of Fukien tea plants, each of which can soak up around 13 pounds of carbon dioxide per year, for a combined total of 46,800 pounds. The plants are housed in pots made from recycled Coke bottles and are watered via a drip irrigation system. The billboard is the product of a partnership between Coca-Cola Philippines and the World Wildlife Fund. No word on when it might be greening up more skylines around the world. Press release below.

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