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July 1, 2011 10:07 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/C6uXOvTPmus/
Zynga And Facebook: Pray They Don't Alter The Deal Any Further
Minutes ago, social gaming giant Zynga filed its much-anticipated S1, beginning the path to an IPO in which it's looking to raise $1 billion. We're currently combing through the document, which lays out some of the company's key statistics and financials for the first time. And there's a clear trend: the word 'Facebook' appears in the document some 204 times (Google clocks in at 10).The reasons for that should be obvious to anyone that's tracked Zynga's rise to success: the company is tied at the hip to Facebook Platform. It relies on Facebook's viral channels, like News Feed and Notifications, to help its games grow. It's reliant on Facebook's Credits for monetization (Facebook now forces all games to use Credits). And it's subject to whatever changes Facebook makes to its terms of service, or tweaks it makes to the way applications can interact with users. In other words, Zynga is warning investors that if Facebook changes the terms of their relationship, they'll suffer.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/C6uXOvTPmus/
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