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July 1, 2011 05:26 am GMT

Want To See Which Ads Perform Best? YC-Backed MixRank Is A Spy Tool For AdSense

Online advertising is growing, and much of that growth is happening in display advertising. While search ads still make up 46 percent of the total over display's 38 percent, display grew twice as fast as search in 2010. Many online businesses rely on advertising as a supplemental revenue stream in support of their business model -- if not the sole source -- especially from AdSense. As such, companies and startups spend a lot of time testing out different ad iterations, looks, and copy in an effort to find the most clickable ad content and the most lucrative campaigns. And, interestingly, relatively tiny tweaks to wording and content in ads can have a fairly dramatic effect on clickthrough rates, increasing them as much as tenfold.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/d7pNf97a3sg/

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