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June 30, 2011 02:22 am GMT

Google Now Lets Website Owners Measure The Power Of +1 (And Any Other Social Widget)

Back in March, Google officially started rolling out the +1 Buttonin its search results, allowing users to vote up the pages they found most useful. Two months later, on June 1, it launched a widget that lets website owners integrate the button into their pages, just like they do with Facebook's 'Like' and Twitter's 'Tweet' buttons.But, err, it wasn't really clear what the point was. People kept clicking the button, but the effect "better search results for our friends "isn't really tangible. And it isn't really clear to site owners how much of an impact the button's having, either.Today, that changes: Google has just announced that +1 data will be displayed in Google's Webmaster tools, allowing site owners to see exactly how much of an effect +1 is having.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oCoq8_9TyME/

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