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June 28, 2011 11:52 am GMT
Viralheat, the social media measurement tool that allows content producers to monitor consumer-generated content on the Web in realtime, announced today that it has closed a $4.25 million series A round of funding. The round was led by the venture firm Mayfield Fund and adds to the $75K of seed capital Viralheat raised back in December 2009.The startup plans to use this new infusion of capital to expand its engineering team, create new products and services for consumer analytics and engagement, and accelerate customer acquisition and revenue growth. As it is, Viralheat faces plenty of competition in the social media analytics and tracking space from Radian6, Visible Measures, Omgili, ScoutLabs, and Omniture to name a few, but the top factor that distinguishes Viralheat from other startups is its affordability. For $10 per month, users can track 10 profiles on the site, and for $40, you can track 50 profiles.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pFDUZ0PrsJY/
Viralheat Grabs $4.25 Million For Affordable Social Media Tracking And Intelligence
Viralheat, the social media measurement tool that allows content producers to monitor consumer-generated content on the Web in realtime, announced today that it has closed a $4.25 million series A round of funding. The round was led by the venture firm Mayfield Fund and adds to the $75K of seed capital Viralheat raised back in December 2009.The startup plans to use this new infusion of capital to expand its engineering team, create new products and services for consumer analytics and engagement, and accelerate customer acquisition and revenue growth. As it is, Viralheat faces plenty of competition in the social media analytics and tracking space from Radian6, Visible Measures, Omgili, ScoutLabs, and Omniture to name a few, but the top factor that distinguishes Viralheat from other startups is its affordability. For $10 per month, users can track 10 profiles on the site, and for $40, you can track 50 profiles.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pFDUZ0PrsJY/
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