June 27, 2011 11:59 am EDT

Yahoo! Connected TV watches with you, delivers a more personal ad experience

For a medium heavily ridiculed for its zombie-making capabilities, television is certainly taking on more of an active role courtesy of Yahoo! Connected TV. Coming later this year to select Sony and Toshiba models, the interactive software that's already in eight million homes gains two new features destined to either creep you out, or snag you a twofer on those wings -- broadcast interactivity, and device control. While the latter enhancement merely transforms your smartphone or tablet into an extended remote, it's the former that'll turn your TV choices into a game of peeping Tom, delivering ads custom-fit for you. But the old, yodeling tech giant's not stopping there -- the company also plans to trot out an app store by the years' end, which is currently in pilot testing with Ford and HSN (among others). If widget-based ads are your thing, you might want to hold off until the big manufacturer roll-out next year, or you could always consider that Google option. Brain-rot, please meet the tech loop.

Yahoo! Connected TV watches with you, delivers a more personal ad experience originally appeared on Engadget on Mon, 27 Jun 2011 07:59:00 EDT. Please see our terms for use of feeds.

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