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June 23, 2011 08:01 pm GMT

Card.io's SDK Makes Entering Credit Card Information As Easy As Taking A Snapshot

When it comes to mobile applications that involve commerce, one of the biggest obstacles is getting users to actually pay for an item. Indeed, the user might be perfectly willing to hand over some money, but the process of actually entering their name and credit card number on a small screen is tedious.Card.io is a new startup making its public debut today that's looking to make lives easier for developers and users alike "by making inputting your credit card information as easy as holding your card in front of your phone's camera for a few seconds. You can see the feature in action in the video below " the app recognizes the card, uses server-side OCR to scan it, then gives back the results in a couple of sconds. Better yet, it's releasing the technology as an SDK to mobile developers, so that they can bake it into their own application.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/LgdQ5OlRiLc/

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