An Interest In:
Web News this Week
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
- March 22, 2024
Some of Our Sources
- Simplebits
- Web Designer Wall
- Pearsonified
- The Logo Smith
- You The Designer
- Web Design Ledger
- Wal You
- Design Modo
- Daily Now
- Dev To
Help Webnuz
Referal links:
June 22, 2011 05:30 pm GMT
Research firm ForeSee Results put its analysis spotlight on the daily deal industry, concluding that discount distribution services offered by companies such as Groupon, LivingSocial and Google do in fact bring lots of new customers to merchants' doorsteps.According to ForeSee, 38 percent of the people purchasing daily deals were already frequent customers of the merchant in question (which could be bad news for retailers since they give discounts to people who already buy its products and services at full price that way).However, 31 percent are brand new business, and 4 percent were former customers, which translates to 35 percent new business. Furthermore, since the remaining 27 percent are described as 'infrequent customers', you could even argue that, in total, 62 percent of daily deal buyers are the people merchants are most keen to reach.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/T5XI2YJfg-I/
New Data For The Daily Deal Value Debate: "13 Of Buyers Are Brand New Business"
Research firm ForeSee Results put its analysis spotlight on the daily deal industry, concluding that discount distribution services offered by companies such as Groupon, LivingSocial and Google do in fact bring lots of new customers to merchants' doorsteps.According to ForeSee, 38 percent of the people purchasing daily deals were already frequent customers of the merchant in question (which could be bad news for retailers since they give discounts to people who already buy its products and services at full price that way).However, 31 percent are brand new business, and 4 percent were former customers, which translates to 35 percent new business. Furthermore, since the remaining 27 percent are described as 'infrequent customers', you could even argue that, in total, 62 percent of daily deal buyers are the people merchants are most keen to reach.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/T5XI2YJfg-I/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch