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June 17, 2011 01:34 pm GMT
A village in India has decided to rename itself and henceforth be known as Snapdeal.com Nagar (which means town). Snapdeal.com being an online couponing company that recently raised $12 million and has the lead over Groupon in India in the local ecommerce space.So what gives? This isn't exactly the first time anything like this has happened (mostly for cheap publicity scoring reasons), but the story behind it I think is unique.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1VPuHNTSkLA/
Indian Village Renamed Snapdeal.com. And It's Not A Cheap Marketing Stunt!
A village in India has decided to rename itself and henceforth be known as Snapdeal.com Nagar (which means town). Snapdeal.com being an online couponing company that recently raised $12 million and has the lead over Groupon in India in the local ecommerce space.So what gives? This isn't exactly the first time anything like this has happened (mostly for cheap publicity scoring reasons), but the story behind it I think is unique.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1VPuHNTSkLA/
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