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June 17, 2011 09:03 pm GMT

BeachMint Raises $23.5M at a Rumored $150M Valuation

Up until now, ecommerce valuations have been relatively reasonable compared to social media valuations. As Aileen Lee of Kleiner Perkins and Kevin Ryan of Gilt Group discussed on stage at Disrupt, there's resistance for these companies' prices to get too out of control because frequently the margins are tight and scaling up takes time and investment.Also, ecommerce companies have a pretty clear business model. That sounds like it should be a good thing for whetting investor attention, but the unfortunate truth is nothing ruins a wildly speculative valuation like real revenue numbers. Real revenue numbers usually get multiples off existing revenues, not multiples off the promise of what they could be.Someone should tell all that to BeachMint, because its new funding round seems to break all of thosepreconceivednotions.

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