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June 16, 2011 03:34 pm GMT

WAYN's Pivot Pays Off As Traffic Triples "" Can Euro Networks Thrive Against Facebook?

Is the recession over? Are people really really hitting the globe-trotting trails again? Looks like it if news out of WAYN, the travel and lifestyle portal-turned-social-network which has pivoted several times since its launch in 2003 (making it one of the worlds oldest networks).Back in 2009 they hit 15 million members and introduced a new feature allowing member sot share their future plans - "intention broadcasting" as it's known in the trade. It's likely this was the best pivot of all to date.In those two years they've now grown towards a total of 17 million members. But more significantly they've been iterating the site to the point where now, they say, the site is generating a new traffic high of over 12.5 million monthly visits, putting it above TripIt and Tripwolf, and neck and neck with Lonely Planet (according to Alexa figures). That's a tripling of growth since their 3.7 million figure in December 2010.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UXu0YB6-pLU/

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