Polk enters the headphone game with sporty, generic ear-speakers

It seems the Polk folk have had their fill of iPod docks, shower speakers, and soundbars, and are hungry for a new market: headphones. The outfit aims to "change the sonic landscape" (their words) for athletes and "ardent headphone users" with their UltraFit and UltraFocus monikered ear-gear. Between the two brands, Polk is promising four brightly-colored UltraFit sports 'phones, including in-ear, on-ear, and earbud models, as well as two UltraFocus in-ear and over-ear noise canceling headphones. No word on price or release date, but Polk suggests you should be able to get your hands on its sporty headgear sometime this fall. Need more? You can find a buzzword-laden press release after the break.