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June 16, 2011 11:31 pm GMT
HubSpot, which just raised a massive $32 million from Sequoia Capital, Google Ventures, Salesforce and others; has acquired fellow marketing software company Performable. Financial terms of the deal have not been disclosed.Performable offers a marketing software platform for businesses looking to optimize their marketing, sales and customer service efforts. The startup gives clients a view into the sales and marketing performance across e-mail, web, social media and mobile tools. Performable provides businesses with analytical tools to understand what marketing and sales efforts are working and can trigger marketing campaigns based on real customer behavior.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sk2WBBHsu8s/
HubSpot Acquires Marketing Software Startup Performable
HubSpot, which just raised a massive $32 million from Sequoia Capital, Google Ventures, Salesforce and others; has acquired fellow marketing software company Performable. Financial terms of the deal have not been disclosed.Performable offers a marketing software platform for businesses looking to optimize their marketing, sales and customer service efforts. The startup gives clients a view into the sales and marketing performance across e-mail, web, social media and mobile tools. Performable provides businesses with analytical tools to understand what marketing and sales efforts are working and can trigger marketing campaigns based on real customer behavior.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sk2WBBHsu8s/
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