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June 15, 2011 06:59 pm GMT
Social commerce has taken on many forms; from purchasing items on Facebook to product recommendations from your social graph to daily deal sites. There are plenty of startups that offer the functionality listed above, but there's one area of social commerce which no startup has yet to conquer and successfully take on Amazon and eBay"the marketplace. Today, Copious is launching an eBay-like marketplace that leverages your social graph on Facebook. Copious, which has raised $2 million in funding from Foundation Capital, Google Ventures, BlackBerry Partners Fund, and a number of Facebook angels; is trying to disrupt the marketplace industry in a number ways. First, the site allows buyers and sellers to see if friends in common, which friends have bought or sold from a seller, bought from you, etc. As Copious co-founder Jonathan Ehrlich tells me, the site is centralized around using social data as a signal to help users understand and trust other parties. 
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/IKOWI99_a0s/
Google Ventures Backed-Copious Launches A Social Marketplace For The Facebook Era
Social commerce has taken on many forms; from purchasing items on Facebook to product recommendations from your social graph to daily deal sites. There are plenty of startups that offer the functionality listed above, but there's one area of social commerce which no startup has yet to conquer and successfully take on Amazon and eBay"the marketplace. Today, Copious is launching an eBay-like marketplace that leverages your social graph on Facebook. Copious, which has raised $2 million in funding from Foundation Capital, Google Ventures, BlackBerry Partners Fund, and a number of Facebook angels; is trying to disrupt the marketplace industry in a number ways. First, the site allows buyers and sellers to see if friends in common, which friends have bought or sold from a seller, bought from you, etc. As Copious co-founder Jonathan Ehrlich tells me, the site is centralized around using social data as a signal to help users understand and trust other parties. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/IKOWI99_a0s/
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