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June 15, 2011 03:23 pm PDT

Duke Nukem publicists publicly threaten journalists whose reviews contain "venom"

Duke Nukem Forver, a long-overdue sequel in the Duke Nukem video-game franchise, finally shipped this week to scathing reviews. The Redner Group, who were handling publicity for the launch, tweeted a message that warned reviewers that "we r reviewing who gets games next time and who doesn't based on today's venom" -- in other words, if game journalists say nasty things about our client, they won't get review titles in the future. They've since apologized, but this is not the sort of subtext one usually sees brought to the surface in publicist/journalist relations. Duke Nukem's PR threatens to punish sites that run negative reviews (via The Awl)...


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/OhuE8LtWkQQ/duke-nukem-publicist.html

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