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June 14, 2011 02:53 am GMT

Rebecca Black's "~Friday' For Rent On YouTube!? Well Not At The Moment

So I've been sitting here for the past 30 minutes writing a blog opus about how Rebecca Black's "Friday" is now a $2.99 YouTube Rental, heralding a new era for YouTube's content monetization strategy and the idea of a meme as premium content ... but guess what? It's no longer a rental!There are three possible explanations for why it appeared to be a rental earlier:
  • The brilliant geniuses at Ark Music Factory were experimenting with the YouTube Rental feature for about a couple hours in order to spark up some more press coverage.
  • A YouTube glitch set the video to "Rental."
  • The feature was switched on by Black's camp as an accident and then switched back off after media caught on to the story.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lw0i8NkiwtI/

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