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June 13, 2011 12:40 am GMT

Why Japan's GREE Overpaid For Mobile Social Gaming Startup OpenFeint

Over the past year, there's been an apparent trend taking place of Japanese gaming companies acquiring U.S. social game developers. DeNa bought social gaming company Ngmoco for $400 million last October, adding to an acquisition of mobile social gaming studio GameView in September. A little over a month ago, Japanese mobile gaming company GREE dropped $104 million on OpenFeint, a plug and play mobile social platform that allows developers to create social games on the iOS and Android platforms. As we've written in the past, OpenFeint's platform includes online game services such as leaderboards, virtual currencies and achievements running in a cloud-based Web environment. The platform first launched on the iPhone and iPad and more recently adding Android game developers to its community. In fact, the company has been growing like gangbusters on the Android platform, adding 215 Android games in the past six months.

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