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June 12, 2011 08:30 pm GMT
Editor's note: We often hear the complaint that "TechCrunch doesn't cover startups anymore." Yet we feel like we are covering them more than ever. In this guest post, Mark Goldenson breaks down exactly how much TechCrunch covers startups. The results may surprise you (while we haven't independently checked the numbers ourselves, they look about right). After reading his analysis, let us know in comments what you think is the right mix of startup versus big tech company coverage.Recently I went through a Valley ritual: pitching a story to TechCrunch (not this one). We liked our chances: we were announcing funding, contracts, and growing metrics. It was our first TechCrunch pitch.Like most press pitches, it went into the ether. We understood; journalists are swamped and cutting through the noise is hard. Yet I noticed that day out of TechCrunch's forty stories, only two were about early-stage startups. The rest were on large or high-profile companies like Google, Twitter, and Foursquare.It spiked a long-time concern: how much is TechCrunch still about startups?
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/cqwWeileP5U/
The Math of TechCrunch, Part 1: Is TechCrunch Still About Startups?
Editor's note: We often hear the complaint that "TechCrunch doesn't cover startups anymore." Yet we feel like we are covering them more than ever. In this guest post, Mark Goldenson breaks down exactly how much TechCrunch covers startups. The results may surprise you (while we haven't independently checked the numbers ourselves, they look about right). After reading his analysis, let us know in comments what you think is the right mix of startup versus big tech company coverage.Recently I went through a Valley ritual: pitching a story to TechCrunch (not this one). We liked our chances: we were announcing funding, contracts, and growing metrics. It was our first TechCrunch pitch.Like most press pitches, it went into the ether. We understood; journalists are swamped and cutting through the noise is hard. Yet I noticed that day out of TechCrunch's forty stories, only two were about early-stage startups. The rest were on large or high-profile companies like Google, Twitter, and Foursquare.It spiked a long-time concern: how much is TechCrunch still about startups?Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/cqwWeileP5U/
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