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June 11, 2011 12:40 am GMT

Tribesports Raises $400K To Create An All-In-One Digital Resource For Sports Nuts

It's tough to embark on ambitious fitness plans or to learn a new sport without the help of friends or likeminded people to help coach you through the process. Trying to go from lite jogger to marathon runner or from casual golfer to shooting par: The challenges are invigorating, sure, but vim and vigor won't necessarily carry you all the way to Olympic glory. This is one of the main issues being tackled by Tribesports, an early-stage, U.K.-based startup, which wants to help motivate and encourage sports enthusiasts online to improve in their sport of choice -- and be active offline.

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