An Interest In:
Web News this Week
- March 28, 2024
- March 27, 2024
- March 26, 2024
- March 25, 2024
- March 24, 2024
- March 23, 2024
- March 22, 2024
Some of Our Sources
- Engadget
- Pearsonified
- Inspiredology
- Web Designer Depot
- FanExtra - PSD
- Reencoded
- Line 25
- Stylized Web
- Spyre Studios
- Willems Lab
Help Webnuz
Referal links:
June 9, 2011 02:30 pm GMT
Social advertising is the next hot thing, and startups are starting to come out of the woodworks with different approaches. One to watch is Taykey, a startup we first wrote about a year ago, but which is which is launching today with a fresh $9 million B round from Crescent Point, Sequoia, and Softbank Capital. It previously raised $2 million in June, 2010 from Sequoia Israel. Taykey tries to determine what topics are trending among different audience groups and then targets them with Facebook ads, promoted trends on Twitter, or search ads. "We think advertising is broken," says CEO Amit Avner, because it is "based on demographics." 
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/havWy72zs6o/
With A $9 Million B Round, Taykey Targets Social Interests With Ads In Realtime
Social advertising is the next hot thing, and startups are starting to come out of the woodworks with different approaches. One to watch is Taykey, a startup we first wrote about a year ago, but which is which is launching today with a fresh $9 million B round from Crescent Point, Sequoia, and Softbank Capital. It previously raised $2 million in June, 2010 from Sequoia Israel. Taykey tries to determine what topics are trending among different audience groups and then targets them with Facebook ads, promoted trends on Twitter, or search ads. "We think advertising is broken," says CEO Amit Avner, because it is "based on demographics." Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/havWy72zs6o/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch