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June 9, 2011 12:40 am GMT

LovingEco Is A Gilt-y Pleasure For Eco-Fashionistas

Eco-Fashion is definitely more than just a fad. More and more consumers are looking to purchase eco-friendly and natural products in the fashion, beauty, personal care and toys industries. Enter LovingEco, a recently launched flash sales site which is essentially a Gilt Groupe for eco-fashion and natural goods. LovingEco, which was founded by Justine Lassoff and Melinda Moore, features daily sales on discounted eco-friendly, natural items. For example, one of today's sales is for organic cotton clothing. Another sale features handbags that are made from inner tubes collected at local truck stops.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/d3R265G_ASM/

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