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June 9, 2011 08:29 pm GMT
Google's Vice President of Display Advertising Neal Mohan just published a blog post with a few interesting projections relating to display ads on the web. Google, of course, has a booming display ad business that brings in billions. Mohan gave a number of predictions for display advertising (in a keynote speech given at Internet Week this morning), explaining that the company is investing in improving display advertising for publishers, advertisers and consumers. Mohan predicts that the number of display ad impressions will decrease by 25 percent per person because people aren't connecting with these ad formats. But as ad formats become more relavent and attractive (i.e. playing games or watching videos), engagement rates across all display ads will increase by 50 percent. 
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sjxWuM8DaF4/
Google Ad Exec Predicts Engagement Rates For Display Ads Will Increase 50 Percent By 2015
Google's Vice President of Display Advertising Neal Mohan just published a blog post with a few interesting projections relating to display ads on the web. Google, of course, has a booming display ad business that brings in billions. Mohan gave a number of predictions for display advertising (in a keynote speech given at Internet Week this morning), explaining that the company is investing in improving display advertising for publishers, advertisers and consumers. Mohan predicts that the number of display ad impressions will decrease by 25 percent per person because people aren't connecting with these ad formats. But as ad formats become more relavent and attractive (i.e. playing games or watching videos), engagement rates across all display ads will increase by 50 percent. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sjxWuM8DaF4/
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