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June 9, 2011 07:20 pm GMT
Back in February, Apple unveiled its much-anticipated subscription feature, giving digital newspapers, magazines, and other apps a consistent and easy way to sign iOS users up for recurring billing. But it came with some major caveats: Apple's rules, which were going to go into effect at the end of the month, gave these apps very little flexibility with their pricing and how they could actually distribute their content.In particular, Apple was demanding that publishers like Time Inc and services like Netflix sell all content within the application at thesame or lesser price as what it sold for outside of the application " and that they'd still have to hand over 30% of the take to Apple. The rules also seemed to affect Amazon's Kindle platform, with Apple taking an untenable 30% on every book sold through the Kindle app.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VCjQnAEUoLQ/
Apple Backpedals On App Store Subscription Rules
Back in February, Apple unveiled its much-anticipated subscription feature, giving digital newspapers, magazines, and other apps a consistent and easy way to sign iOS users up for recurring billing. But it came with some major caveats: Apple's rules, which were going to go into effect at the end of the month, gave these apps very little flexibility with their pricing and how they could actually distribute their content.In particular, Apple was demanding that publishers like Time Inc and services like Netflix sell all content within the application at thesame or lesser price as what it sold for outside of the application " and that they'd still have to hand over 30% of the take to Apple. The rules also seemed to affect Amazon's Kindle platform, with Apple taking an untenable 30% on every book sold through the Kindle app.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VCjQnAEUoLQ/
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