June 8, 2011 02:23 am EDT

AMD resurrects its 'FX' brand for speed freaks, lexicon lovers

We saw AMD's old "FX" moniker repeated on a leaked price sheet recently, but we couldn't be sure of its significance. Now AMD has confirmed that it is indeed bringing back the FX brand to denote hardware aimed at gamers and graphics enthusiasts. In keeping with its penchant for complicated taxonomy, the chipmaker will use the resurrected badge not on individual products, but rather on desktop platforms that combine top-of-the-range components -- including the forthcoming Scorpius platform that will consist of a 9-series chipset, HD 6000 Series discrete graphics and an unlocked eight-core Zambezi CPU. This is all part of AMD's efforts to square up to Intel and present itself as the PC gamers' choice, and to that end the company also revealed it is partnering with more games developers to encourage use of its HD3D, Eyefinity and Dual Graphics technologies. Full PR (excessive nomenclature and all) is after the break.

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AMD resurrects its 'FX' brand for speed freaks, lexicon lovers originally appeared on Engadget on Tue, 07 Jun 2011 22:23:00 EDT. Please see our terms for use of feeds.

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Original Link: http://www.engadget.com/2011/06/07/amd-resurrects-its-fx-brand-for-speed-freaks-lexicon-lovers/

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