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June 7, 2011 11:29 pm GMT

SocialFlow Gets Serious, Makes Veteran Entrepreneur Peter Hershberg El Presidente

Twitter seems simple enough to use; how difficult can 140 characters be, right? But now imagine trying to monetize Twitter to its full potential. Not quite as easy. And it's no secret that a big part of Twitter's strategy is developing its platform to enable brand support -- in other words, making it easier for brands to expose their message to the right users. But this, too, has been a slow process. So, in stepps SocialFlow, a young startup that is teaching brands to more effectively use Twitter to target their customers. SocialFlow uses data analysis to enable brands to do this and allows companies to send SocialFlow their Tweets so that they can determine when is the best time for them to blast out their message, for example.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/uKeVvUhyVWw/

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