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June 6, 2011 06:06 pm PDT

The "1-10-100 Principle" for experimenters

Above: Scott Weaver came to Maker Faire to show how he makes incredible toothpick sculptures. The "1-10-100 principle" applies to his art, I'm sure. Peter Tu of GE Global Research went to Maker Faire in San Mateo in May and wrote a piece about what he witnessed there. Like many others, he was impressed with Stephen Voltz and Fritz Grobe's talk about the "1-10-100 Principle" for experimenters. Two of the stars of the event were Stephen Voltz and Fritz Grobe who are famous for their viral Coke and Mentos videos. I enjoyed a talk they gave on their approach to innovation as it applies to performance art. Their method follows the 1-10-100 principle. It takes one experiment to spark a concept. By experiment 10 one should have fleshed things out and have defined a direction. By experiment 100 one hopes to have found something that is sublime" The four rules that they espouse are: 1) seek variation "" explore the possibilities. 2) be obsessive "" keep focused until one finds something special.3) be stubborn "" don't give up until you work through the problems. 4) set limits and work within them "" unconstrained innovation meanders and wonders, only by setting limits does it force one to dive into the depths of a concept. Their thoughts are somewhat reminiscent of "Zen and the Art of Motorcycle Maintenance", where the key idea is to have an obsession with quality and to always have a good pot of coffee close at hand. GE and Maker Faire: a match made in nerd heaven...


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/OyPShE6y7_Y/the-1-10-100-princip.html

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