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May 31, 2011 03:56 pm GMT
Lightbank-backed test prep app developer Watermelon Express is announcing a rebranding today, relaunching as BenchPrep. BenchPrep develops cross-platform apps to help students prepare for a number of standardized tests including the GRE, SAT, GMAT, LSAT and MCAT. The startup collaborates with educational publishers to integrate content into its platform, which will work across a variety of devices including the iPhone, iPad, computers, Android and more.The company's Android, iPad, Web and iPhone apps now include a marketplace where users can purchase study content across dozens of subject matters from a variety of publishers, including McGraw Hill. 
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/o9FtVDv5p_M/
Watermelon Express Rebrands As BenchPrep; Launches App Store For Test Prep Content
Lightbank-backed test prep app developer Watermelon Express is announcing a rebranding today, relaunching as BenchPrep. BenchPrep develops cross-platform apps to help students prepare for a number of standardized tests including the GRE, SAT, GMAT, LSAT and MCAT. The startup collaborates with educational publishers to integrate content into its platform, which will work across a variety of devices including the iPhone, iPad, computers, Android and more.The company's Android, iPad, Web and iPhone apps now include a marketplace where users can purchase study content across dozens of subject matters from a variety of publishers, including McGraw Hill. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/o9FtVDv5p_M/
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