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May 25, 2011 03:54 pm GMT

Social Advertising Startup BuzzLogic Tries A New Business Model, Raises $7.8 Million

BuzzLogic says it is no longer an online monitoring company, and that it has pivoted to an "online media company that improves brand metrics and ROI through its media index and analytics platform". I'm not quite sure what that means, but investors seem to believe in it.BuzzLogic this morning announced that it has secured $7.8 million in a Series C round of funding led by Bridgescale Partners and joined by Adams Capital Management, investment banker Bob Colman, Bridge Bank and others.

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